About
The China and Northeast Asia Section of MATRADE, in strategic partnership with ACC, cordially invites ACC member companies to participate in The 23rd China–ASEAN Expo (CAEXPO) 2026. Scheduled from 17 to 21 September 2026 at the Nanning International Convention & Exhibition Centre (NICEC) in Nanning, Guangxi, China, MATRADE will lead Malaysia’s official participation through a dedicated national pavilion.
CAEXPO remains a premier, highly strategic and well-established platform for Malaysian exporters, manufacturers and service providers to showcase their finest brands and innovative solutions to the massive China and ASEAN markets. This event offers an invaluable gateway to engage directly with key industry players, top buyers, importers, and major regional stakeholders.
Whether your goal is market entry, brand repositioning, observing competitor trends, or securing cross-border business collaborations, the Malaysia Pavilion provides the structured support and network needed to facilitate successful market expansion.
Key Highlights & Why You Should Participate:
Premium Product & Service Showcases: Position your brand prominently inside a high-traffic national pavilion.
High-Impact Business Matchmaking: Engage directly with verified, pre-matched buyers and importers.
Exclusive Product Selection Programmes: Put your products directly in front of major distributors and procurement decision-makers.
Live Streaming Sessions with KOLs: Benefit from digital amplification and product exposure through local Key Opinion Leaders (subject to final confirmation).
Real-time Market Insights: Gain direct consumer feedback on product acceptance, pricing, packaging preferences, and buying behaviour.
Eligible Products & Services:
MATRADE is actively looking for Malaysian businesses specialising in the following sectors to join the pavilion:
Food & Beverages (F&B)
Health & Wellness
Agricultural Products
Lifestyle & Household Products
Education
Artificial Intelligence (AI)
Franchise
Healthcare Services
Business / Professional Services
Other Services
Event Details & Logistics:
Date: 17 – 21 September 2026
Venue: Nanning International Convention & Exhibition Centre (NICEC), Nanning, Guangxi, China
Registration Deadline: 30 June 2026 (Tuesday)
Note: Space is highly limited and allocated strictly on a first-come, first-served basis.
Participation Fees:
Normal Booth: RM 20,000
Corner Booth: RM 25,000
How to Register & Secure Your Slot:
To be considered for participation, companies must complete both the online registration and the full fee payment before the closing deadline:
Submit Registration: Register online via the official MATRADE link: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/18833?
Make Payment: * Visit the BayarNow portal: https://bayarnow.my
Click on the MATRADE Logo
Select Miscellaneous
Choose Payment Type: 23RD CHINA-ASEAN EXPO (CAEXPO) 2026
For Enquiries & Further Information:
If you have any questions regarding your participation, please contact the MATRADE representatives below:
Ms. Siti Nursyameen Shamsul Kamal
Email: nursyameen@matrade.gov.my
Phone: +603 6207 7953 / +6013 415 5992
Ms. Chang Kai Chee
Email: kaichee@matrade.gov.my
Phone: +603 6207 7927